White hat SEO
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
Four steps, starting with a free audit. No long contracts required to find out where you stand.
Free AI discoverability audit, emailed as a PDF.
The questions you can realistically win, mapped to pages.
Rewrites, technical fixes and a discovery campaign.
Regular prompt retests and upkeep as models change.
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
Black hat SEO tries to trick ranking systems with things like hidden text, link schemes, cloaking, fake reviews or bot traffic. It can work briefly, and it can get a site penalized or quietly ignored.
Never the black one. No spam, no hacks, nothing that risks a penalty. LLM search is still growing, and we stay ahead of the latest legit techniques. Stay tuned to the royal blog for free tips. Read the blog →