White hat SEO
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
Blog · October 13, 2026
Writing pages AI assistants can quote
Editorial patterns that make your content easier for ChatGPT, Claude and Grok to extract and cite accurately.
AI assistants are very good at reading, but they still struggle with pages that hide the answer. Write so the correct passage is easy to find.
Lead with the answer
If the page is titled 'How much does X cost?', the first paragraph should contain a price or a range and what affects it.
One idea per paragraph
Short, self-contained paragraphs can be quoted without dragging in unrelated context.
Name things the same way every time
If your product is called 'Pro Plan' on one page and 'Professional tier' on another, a model may treat them as two things.
Put numbers and lists in HTML
Tables and bullet lists in real HTML are easier to parse than screenshots or embedded PDFs.
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