ChatGPTKing

Insights · October 13, 2026

Rank in ChatGPT now that it runs a fifth of Google's search volume: who it names tracks who already ranks

OpenAI says ChatGPT now runs 20% of Google's search volume. New RankBits data: brands in Google's top 3 were named 46.8% of the time. What it means if you want to rank in ChatGPT.

Illustrated cover for the article: Rank in ChatGPT now that it runs a fifth of Google's search volume: who it names tracks who already ranks

If you want to rank in ChatGPT, it is no longer a side channel. At a press event on November 2, Adam Fry, OpenAI's consumer product lead for ChatGPT, said the volume of searches run through ChatGPT now equals 20% of Google's, counting only queries that trigger a web search, as The Verge reported on November 3. OpenAI did not say where its Google figure came from. For scale, Microsoft said in 2023 that Bing held about 3% of search after more than a decade of trying.

Diagram: brands in Google's top 3 vs brands outside the top 100, and how often ChatGPT named each
Who ChatGPT named, by search position

What decides who it names

A day after the announcement, RankBits, a tool that tracks brands in ChatGPT answers, published results from 2,309 answers about 229 brands collected between June 18 and November 3. When a brand ranked in Google's top three for a question, ChatGPT named it 46.8% of the time; outside Google's top 100, 12.4%. When ChatGPT's search pulled in the brand's own site, it named the brand 76.9% of the time, against 3.4% when it did not.

RankBits sells visibility tracking, queried ChatGPT through OpenAI's API with web search on rather than the consumer app, and its brands chose to be scanned, so treat the gaps as more telling than the levels. It fits what we saw when answers linked deeper pages more than homepages: ChatGPT names brands its search can already find.

What we check first as ChatGPT search grows

  • Ask ChatGPT the buying questions you want to win and note whether it searches before it answers.
  • Compare the brands it names with who ranks for the same question on Google and Bing.
  • Check whether your own pages show up among the sources it pulls in.
  • Recheck after model changes, since rates in the same data rose sharply from June to October.

Paid placements are growing too: our sister agency CheapAITraffic covers what ChatGPT ads reaching 89 countries means before you spend, and BuyAISearch ranks the options for fixing wrong AI answers about your brand.

Diagram: checks as ChatGPT search volume grows
Checks as ChatGPT search grows

Why ChatGPTKing

ChatGPTKing has one focus: getting your brand into ChatGPT and ranking your business in AI, with ChatGPT social listening to hear which names it gives for the questions your buyers ask. We look at whether ChatGPT searches, what it pulls in, and who it names, not a single snapshot. No monthly retainers; you pay only for compute, managed by neetbros. We are independent of OpenAI and never sell ChatGPT ad inventory. As more questions move to ChatGPT, AI visibility campaigns built for search inside ChatGPT, from neetbros can follow them. Request a private review.

Want your brand in ChatGPT? Request a private review. Campaigns delivered with neetbros campaigns.