White hat SEO
White hat SEO follows search engine and AI platform guidelines: useful content, honest markup, open crawl access and links people choose to give.
Blog · October 13, 2026
How to rank on ChatGPT: what's actually in your control
An honest breakdown of the factors you can influence when you want ChatGPT to mention your business, and the ones you can't.
You can't submit your site to ChatGPT or pay for an organic mention. You can influence the inputs it uses.
In your control
- Access: robots.txt and firewall rules that let OAI-SearchBot and similar crawlers fetch your pages.
- Clarity: a page per offer, with the key facts in the first lines.
- Consistency: one business name, one description, everywhere.
- Coverage: pages that answer the comparison and 'best for' questions buyers ask.
- Reputation: genuine reviews and mentions on sites in your niche.
Not in your control
- Which model version a user is on.
- The user's location, history and phrasing.
- How the assistant weighs sources on any given day.
Focus on the first list, retest monthly, and judge progress across many prompts rather than one screenshot.
Want this done for you? Start with our free AI discoverability audit. Campaigns are delivered through ChatGPT SEO campaigns powered by neetbros.